{"id":25179,"date":"2019-10-04T12:16:17","date_gmt":"2019-10-04T10:16:17","guid":{"rendered":"https:\/\/www.ledizioni.it\/?post_type=product&p=25179"},"modified":"2021-06-11T17:40:11","modified_gmt":"2021-06-11T15:40:11","slug":"content-is-king","status":"publish","type":"product","link":"https:\/\/www.ledizioni.it\/en\/product\/content-is-king\/","title":{"rendered":"CONTENT IS KING"},"content":{"rendered":"

Content marketing, content curation, content strategy, content management… Al centro di ogni strategia di comunicazione digitale, per chi si occupa di informazione o marketing online, ci sono i contenuti: \u201ci contenuti sono il re\u201d scrisse Bill Gates nel lontano 1996.
\nIn questo libro l\u2019autore, un ex giornalista informatico che da anni tiene corsi sulla comunicazione digitale, ha raccolto e raccontato decine di strumenti, perlopi\u00f9 gratuiti, utili per creare e gestire ogni tipo di contenuto: dai testi (ottimizzati SEO) alle immagini, dai video alle infografiche, dai podcast ai grafici, dalle mappe mentali alle newsletter.<\/p>\n

 <\/p>\n

DATI BIBLIOGRAFICI<\/strong>
\nAutore: Gianluigi Bonanomi
\nEditore: Ledizioni
\nPubblicato nel: settembre 2019
\nCollana: Fai Da Tech<\/a>
\nFormato: brossura, 225 p. – ePub
\nISBN cartaceo: 9788855260626
\nISBN ePub: 9788855260770
\nPrezzo cartaceo: 19.90 \u20ac\"\"
\nPrezzo ePub: 8.99 \u20ac\"\"<\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Content marketing, content curation, content strategy, content management… Al centro di ogni strategia di comunicazione digitale, per chi si occupa<\/p>","protected":false},"featured_media":25184,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[16],"product_tag":[1335,805,1020,477,2016,853],"class_list":{"0":"post-25179","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-do-tech","7":"product_tag-comunicazione","8":"product_tag-digitale-2","9":"product_tag-knowledge-management","10":"product_tag-marketing-3","11":"product_tag-seo","12":"product_tag-social-media","13":"pa_formato-cartaceo","14":"pa_formato-ebook-in-epub","16":"first","17":"instock","18":"featured","19":"shipping-taxable","20":"purchasable","21":"product-type-variable"},"acf":[],"yoast_head":"\nCONTENT IS KING -<\/title>\n<meta name=\"description\" content=\"Ledizioni - Innovative Publishing. Casa editrice universitaria. Open Access. eBook, ePub. Creative Commons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ledizioni.it\/en\/product\/content-is-king\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONTENT IS KING -\" \/>\n<meta property=\"og:description\" content=\"Ledizioni - Innovative Publishing. Casa editrice universitaria. Open Access. eBook, ePub. Creative Commons.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ledizioni.it\/en\/product\/content-is-king\/\" \/>\n<meta property=\"og:site_name\" content=\"Ledizioni\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Ledizioni-LediPublishing\/109120559173329\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-11T15:40:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ledizioni.it\/stag\/wp-content\/uploads\/2019\/10\/Bonanomi_CK_3D.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"513\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ledizioni\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ledizioni.it\\\/en\\\/product\\\/content-is-king\\\/\",\"url\":\"https:\\\/\\\/www.ledizioni.it\\\/en\\\/product\\\/content-is-king\\\/\",\"name\":\"CONTENT IS KING -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ledizioni.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ledizioni.it\\\/en\\\/product\\\/content-is-king\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ledizioni.it\\\/en\\\/product\\\/content-is-king\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ledizioni.it\\\/stag\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Bonanomi_CK_3D.jpg\",\"datePublished\":\"2019-10-04T10:16:17+00:00\",\"dateModified\":\"2021-06-11T15:40:11+00:00\",\"description\":\"Ledizioni - Innovative Publishing. Casa editrice universitaria. Open Access. eBook, ePub. Creative Commons.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ledizioni.it\\\/en\\\/product\\\/content-is-king\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ledizioni.it\\\/en\\\/product\\\/content-is-king\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ledizioni.it\\\/en\\\/product\\\/content-is-king\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ledizioni.it\\\/stag\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Bonanomi_CK_3D.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ledizioni.it\\\/stag\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Bonanomi_CK_3D.jpg\",\"width\":400,\"height\":513},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ledizioni.it\\\/en\\\/product\\\/content-is-king\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Shop\",\"item\":\"https:\\\/\\\/www.ledizioni.it\\\/shop-2\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CONTENT IS KING\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ledizioni.it\\\/#website\",\"url\":\"https:\\\/\\\/www.ledizioni.it\\\/\",\"name\":\"Ledizioni\",\"description\":\"The Innovative LediPublishing Company - Casa Editrice Universitaria\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ledizioni.it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ledizioni.it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ledizioni.it\\\/#organization\",\"name\":\"Ledizioni\",\"url\":\"https:\\\/\\\/www.ledizioni.it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ledizioni.it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ledizioni.it\\\/stag\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/newlogoledizioni500x110_2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ledizioni.it\\\/stag\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/newlogoledizioni500x110_2-1.jpg\",\"width\":354,\"height\":87,\"caption\":\"Ledizioni\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ledizioni.it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/Ledizioni-LediPublishing\\\/109120559173329\",\"https:\\\/\\\/x.com\\\/ledizioni\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CONTENT IS KING -","description":"Ledizioni - Innovative Publishing. Casa editrice universitaria. Open Access. eBook, ePub. Creative Commons.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ledizioni.it\/en\/product\/content-is-king\/","og_locale":"en_GB","og_type":"article","og_title":"CONTENT IS KING -","og_description":"Ledizioni - Innovative Publishing. Casa editrice universitaria. Open Access. eBook, ePub. Creative Commons.","og_url":"https:\/\/www.ledizioni.it\/en\/product\/content-is-king\/","og_site_name":"Ledizioni","article_publisher":"https:\/\/www.facebook.com\/pages\/Ledizioni-LediPublishing\/109120559173329","article_modified_time":"2021-06-11T15:40:11+00:00","og_image":[{"width":400,"height":513,"url":"https:\/\/www.ledizioni.it\/stag\/wp-content\/uploads\/2019\/10\/Bonanomi_CK_3D.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@ledizioni","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ledizioni.it\/en\/product\/content-is-king\/","url":"https:\/\/www.ledizioni.it\/en\/product\/content-is-king\/","name":"CONTENT IS KING -","isPartOf":{"@id":"https:\/\/www.ledizioni.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ledizioni.it\/en\/product\/content-is-king\/#primaryimage"},"image":{"@id":"https:\/\/www.ledizioni.it\/en\/product\/content-is-king\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ledizioni.it\/stag\/wp-content\/uploads\/2019\/10\/Bonanomi_CK_3D.jpg","datePublished":"2019-10-04T10:16:17+00:00","dateModified":"2021-06-11T15:40:11+00:00","description":"Ledizioni - Innovative Publishing. Casa editrice universitaria. Open Access. eBook, ePub. Creative Commons.","breadcrumb":{"@id":"https:\/\/www.ledizioni.it\/en\/product\/content-is-king\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ledizioni.it\/en\/product\/content-is-king\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ledizioni.it\/en\/product\/content-is-king\/#primaryimage","url":"https:\/\/www.ledizioni.it\/stag\/wp-content\/uploads\/2019\/10\/Bonanomi_CK_3D.jpg","contentUrl":"https:\/\/www.ledizioni.it\/stag\/wp-content\/uploads\/2019\/10\/Bonanomi_CK_3D.jpg","width":400,"height":513},{"@type":"BreadcrumbList","@id":"https:\/\/www.ledizioni.it\/en\/product\/content-is-king\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Shop","item":"https:\/\/www.ledizioni.it\/shop-2\/"},{"@type":"ListItem","position":2,"name":"CONTENT IS KING"}]},{"@type":"WebSite","@id":"https:\/\/www.ledizioni.it\/#website","url":"https:\/\/www.ledizioni.it\/","name":"Ledizioni","description":"The Innovative LediPublishing Company - Casa Editrice Universitaria","publisher":{"@id":"https:\/\/www.ledizioni.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ledizioni.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.ledizioni.it\/#organization","name":"Ledizioni","url":"https:\/\/www.ledizioni.it\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ledizioni.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.ledizioni.it\/stag\/wp-content\/uploads\/2023\/10\/newlogoledizioni500x110_2-1.jpg","contentUrl":"https:\/\/www.ledizioni.it\/stag\/wp-content\/uploads\/2023\/10\/newlogoledizioni500x110_2-1.jpg","width":354,"height":87,"caption":"Ledizioni"},"image":{"@id":"https:\/\/www.ledizioni.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/Ledizioni-LediPublishing\/109120559173329","https:\/\/x.com\/ledizioni"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ledizioni.it\/en\/wp-json\/wp\/v2\/product\/25179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ledizioni.it\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ledizioni.it\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ledizioni.it\/en\/wp-json\/wp\/v2\/comments?post=25179"}],"version-history":[{"count":1,"href":"https:\/\/www.ledizioni.it\/en\/wp-json\/wp\/v2\/product\/25179\/revisions"}],"predecessor-version":[{"id":25485,"href":"https:\/\/www.ledizioni.it\/en\/wp-json\/wp\/v2\/product\/25179\/revisions\/25485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ledizioni.it\/en\/wp-json\/wp\/v2\/media\/25184"}],"wp:attachment":[{"href":"https:\/\/www.ledizioni.it\/en\/wp-json\/wp\/v2\/media?parent=25179"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.ledizioni.it\/en\/wp-json\/wp\/v2\/product_brand?post=25179"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ledizioni.it\/en\/wp-json\/wp\/v2\/product_cat?post=25179"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ledizioni.it\/en\/wp-json\/wp\/v2\/product_tag?post=25179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}